About the company
Adact OÜ's official online presence is the Optimove marketing technology platform, centered on “Positionless Marketing,” or marketing work that is not constrained by rigid role boundaries. The company focuses on bringing customer data, campaign creation, cross-channel management, and optimization together in a single AI-powered workspace.
The platform combines data-driven targeting, content creation, and automated decision-making so that marketing teams can create personalized customer experiences at scale. Optimove serves, among others, companies in iGaming, retail and e-commerce, financial services, online trading, social gaming and apps, and travel and hospitality. Its technology is complemented by expert services, training, and tools for developers.
The profile has been compiled on the basis of publicly available business data.