About the company
Adonelle OÜ is a creative strategy and organizational culture consultancy that helps leaders and organizations integrate sex-positive values into leadership, branding, and everyday workplace culture. In the company’s approach, sex positivity primarily means inclusion, consent, openness, and empowerment—not a field of activity or an image.
At the heart of Adonelle’s work is fostering trust, authenticity, and emotional intelligence in company strategy and communication. Its work is guided by the Adonelle Touch framework, which translates values-based principles into practical choices in branding, leadership, and culture. Adonelle’s founders are Tõnis Hinnosaar and Eliia Laats, who bring together experience in entrepreneurship, marketing, and creative leadership.
The profile has been compiled using publicly available business data.

